Visa U.S. Sport Sponsorships
Managed development of brand and product campaigns for 2x NFL seasons and Visa’s USWNT launch campaign.
This included crafting briefs based off of brand goals and relevant insights, managing deliverables across broadcast, digital, social, and OOH, working through several approval parties (sport entities, athletes, merchant and issuer partners, legal), solving unexpected production challenges, and partnering with Visa’s in-house team to develop complementary assets that families with the campaign.
NFL Campaigns
Led day-to-day development of a two-tiered product campaign featuring NFL stars and successfully tying in brand partners to achieve Visa business goals
Spearheaded pre-testing for both campaigns: managed animatic production and determined optimizations based off research learnings
Successfully managed shifting brand priorities, limited athlete availabilities, and multiple parties on set (client, client creative team, NFL, merchant partner, issuer partner)
Recommended and conducted low budget, in-office shoot to fit into existing budget and save time during the main production
USWNT Campaign
Onboarded new creative and production leadership to the account. Shared essential brand knowledge and background. Helped shape close and trusting agency-brand relationships
Pulled interesting and relevant materials that sparked the winning creative concept
Led team through an extremely fast creative development and research process, meticulous production planning, complex production featuring 6 national players and using two production arms, and navigating unforeseen post challenges
Fostered partnership with Visa’s internal creative team to capture and produce additional social deliverables, while ensuring all assets within the campaign looked and felt the same