Visa Hudson Yards

Led day-to-day campaign development of Visa’s sponsorship of the new Hudson Yards space in New York. Campaign consisted of 9 digital OOH units, 1 static OOH, 8 entry signage, social/digital, and a stylized image library.

Became an expert of the space and unit locations in order to inform the right creative construct for the work. To best perform in the OOH network, we strategically featured campaign elements every six seconds and kept communications simple and elegant to catch the eyes (and phones) of high-end shoppers and global travelers as they passed by.

  • Developed strategic project plans based on media and consumer journey

  • Presented creative rounds to Visa senior leadership

  • Created close relationship with Hudson Yards affiliates for a full understanding of the site and units while still under construction; this relationship helped push creative approvals through

  • Partnered with the media agency and vendors to QA, work through spec issues, and meet deadlines

  • Delivered final assets on time, under budget, and in the best quality for each unit

  • Campaign won “Breakthrough Campaign” award by the brand

 
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