Colgate-Palmolive
This was the first account I worked on right after receiving my diploma and moving from Massachusetts to Manhattan (after a short stunt commuting bridge-and-tunnel where I mastered how to balance a coffee while running to the NJT in heels). At this agency, I learned that so many of the skills rooted in me from sports were just as valuable and important in the real world. Fostering team chemistry, leadership (knowing when and how to lead), and day-to-day hard work and passion. I was lucky to start out on a brand that developed fully integrated campaigns, where I got to help bring a variety of touchpoints to life including broadcast, digital, social, and print assets, and lead website updates and a digital content partnership.
Enamel Health
Managed day-to-day development of a product launch national campaign across broadcast, digital, social, and print
Extended campaign through the brand’s first digital content partnership with Women’s Health
Led relationships with the publisher to ensure the campaign felt integrated with it’s content, connecting with the target audience
Produced 6 online videos featuring celeb talent and a co-branded microsite
Led website development for 4 brands concurrently, utilizing SEO best practices and implementing e-commerce functionality
Experience writing creative briefs, leading external status meetings, running brainstorms, presenting competitive reports, and managing budgets, SAG talent, and usage rights
Produced year-end wrap video keynotes for 4 campaigns
