Verizon Holiday Campaign 2022
Managed Verizon’s robust, complex, and ever-evolving Holiday campaign across ATL and BTL through strategic planning and creative execution.
Campaign consisted of multiple versions to accommodate a range of promotions, messages, and peak holiday moments. The campaign delivered positive business results to end the year strong, outperforming competitors and reaching high scores in holistic ad tracking.
Managed creative development and continuous optimizations for TV, radio, and paid digital. Ensured creative was compelling, clear, and effective to drive consideration for a complicated device promotion
Led a multitude of evolutions in order to maintain market leadership throughout the two-month period. Drove optimizations to address the time period, business priorities, and react to creative learnings and business results. This included deploying: 12x versions of TV/OLV, 6x versions of paid digital, and an evergreen social approach
Helped craft strategic architecture and determine the right messaging per channel based on business priorities, audience, and moment in time
Spearheaded scrappy, always-on social activation with the in-house creative team in effort to be most cost efficient, while outputting maximum content
Led internal taskforce calls multiple times a week across the business (media, creative, strategy, device and BU partners). Provided campaign updates across channels, navigated internal and external stakeholder approvals, and helped sell in the work cross-functionally
